Remainder · Pilot rebuild

Four emails, rebuilt

The first four emails rebuilt after the audit: real product photos, one point per email, broken up for the phone. Each one sits next to the agency email that sends today and the Oct 1 version you flagged. If these land, the other 29 get the same treatment.

Welcome code is FIRSTCLEAN. Cart items shown are a sample. Updated Oct 2, 2026. All emails · The audit

W1

Welcome + 10% code

Welcome series

Sends: Right away, the moment they join the list   To: New subscribers who have not ordered yet; one version, 10% code for everyone

OldBeast Mode Soap, live now
Subject
Welcome to Beast Mode Soap (followed by a flexed-arm emoji)
Preview
Soap That Works Harder
Old email
Oct 1the version you flagged
Subject
Welcome: your 10% code
Preview
Tallow soap in four scents, plus 10% off your first order.
Oct 1 email
Newrebuilt Oct 2
Subject
Your first order is 10% off
Preview
Four scents of dense, creamy tallow soap, handcrafted in New York.
Point
Your 10% code is ready; Remainder is tallow soap with a dense, creamy lather in four scents, and any of them is a safe first order.
New email
C1

Cart reminder

Cart recovery

Sends: 4 hours after they add to cart, unchanged.   To: Same: people who added to cart and have not started checkout or ordered since.

OldBeast Mode Soap, live now
Subject
You Left Something Beastly Behind
Preview
Join the real clean movement
Old email
Oct 1the version you flagged
Subject
You left something behind
Preview
Your items are saved, ready when you are.
Oct 1 email
Newrebuilt Oct 2
Subject
Your soap is still in your cart
Preview
Your bars are saved, and every order is covered by our 60-Day Money Back Guarantee.
Point
The bars you picked are still in your cart, and finishing is low risk: shipping is free over $50 and the 60-Day Money Back Guarantee covers the order.
New email
N3

Getting started guide

First purchase thank-you series

Sends: Timing not set yet. With the current waits it still lands around Day 25.   To: First-time buyers. Soap-care section only for soap buyers. May be skipped if another flow covered this.

OldBeast Mode Soap, live now
Subject
Why Grass-Fed Tallow Outlasts Everything
Preview
Let's talk what your skin actually needs.
Old email
Oct 1the version you flagged
Subject
How to get the most from your order
Preview
What you ordered, and how to care for it.
Oct 1 email
Newrebuilt Oct 2
Subject
How to get the most from your bar
Preview
Lather with warm water, then give it somewhere to drain.
Point
Two habits get the most out of a tallow bar: warm water when you use it, and a dry spot between showers.
New email
WB1

Try another scent

Winback series

Sends: Day 75 after their order. 75 days is an estimate; send hour not set yet.   To: Past buyers who have not ordered again. Skips active subscribers, recent buyers and known gift orders.

OldBeast Mode Soap, live now
Subject
Ready for real soap again?
Preview
Your skin misses Beast Mode
Old email
Oct 1the version you flagged
Subject
Try a different scent
Preview
Pine Cedarwood, Eucalyptus Charcoal, Lemon Litsea or Unscented, and a fifth on the way.
Oct 1 email
Newrebuilt Oct 2
Subject
Your Beast Mode Soap has a new name
Preview
Same tallow bar, made in New York. Why we renamed, and where to find your scent.
Point
Beast Mode Soap is now Remainder because the business is more than soap now; the bar is the same, your scent is still here (three under new names), and reordering it takes one click.
New email