Remainder Email Flows

Welcome series

4 emails over 6 days

Starts when: Starts when someone joins the main email list and does not have an active subscription.
Left out: Active subscribers never get it, anyone who starts a subscription partway through stops, and under the new plan buyers stop once they order.

Welcome + 10% code

Old gave 15%, 10% or 20%, and 20% went to anyone untagged; new 10% code not created yet

OldBeast Mode Soap, live now

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; 15%, 10% or 20% code depending on signup form
Subject: Welcome to Beast Mode Soap (followed by a flexed-arm emoji)
Preview: Soap That Works Harder

NewRebuilt Oct 2

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; one version, 10% code for everyone
Subject: Your first order is 10% off
Preview: Four scents of dense, creamy tallow soap, handcrafted in New York.

How the soap is made

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 1, at 11am their time
To: Everyone in the series, even people who already bought
Subject: What Makes Our Soap Work & Why You'll Feel It
Preview: The science behind tallow.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 1, at 11am their time
To: Everyone still in the series; buyers drop out once they order
Subject: Why our soap lathers thick
Preview: Why tallow lathers dense and creamy, and how long a bar lasts.

Pick your scent

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 3, at 9am their time
To: Everyone still in the series, even people who already bought
Subject: You're Part of Something Bigger
Preview: Science, simplicity, and a community that cares.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 3, at 9am their time
To: Everyone still in the series; buyers drop out once they order
Subject: Pick your scent
Preview: Essential-oil scents, plus Unscented with nothing added.

Reminder: your 10% code

New plan does not set this email's timing; today's Day 6 timing is assumed

OldBeast Mode Soap, live now

Sends: Day 6, at 9:30am their time
To: Only people who still have not ordered; 15%, 10% or 20% version by signup form
Subject: The Standard Has Changed
Preview: What You Put On Your Skin Matters

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Timing not set yet; assumed Day 6, at 9:30am their time, as today
To: Only people who still have not ordered; same 10% code as email 1
Subject: Reminder: your 10% code
Preview: Free shipping on orders over $50, and a 60-Day Money Back Guarantee.

First purchase thank-you series

3 emails over about 25 days

Starts when: Any order starts it, and a day later only people with exactly one order ever get these emails.
Left out: Nobody is blocked at the start; repeat buyers get the returning-customer emails instead, and subscription renewal orders are not filtered out.

Thank-you from Brent

OldBeast Mode Soap, live now

Sends: 1 day after the order, at 9am their time
To: First-time buyers only (exactly one order, counted a day later). Subscription orders are not filtered out.
Subject: You're Officially Beast Mode
Preview: Thanks for your order, let's connect and learn more.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 1 day after their first order, same as now
To: First-time buyers, whatever they bought. Who counts as first-time still needs checking.
Subject: From Brent
Preview: A thank-you, and where to reach us about your order.

Honest review ask

Moves from a fixed Day 11 to after delivery; unknown if Klaviyo gets delivery info yet.

OldBeast Mode Soap, live now

Sends: About Day 11 (10 days after email 1), at 10am their time
To: Everyone who got email 1. No check for delivery or an open support problem.
Subject: Tell Us What You Think
Preview: Help Build the Beast Mode Standard

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 10 days after delivery is confirmed. The delivery check is not built yet.
To: First-time buyers once delivery is confirmed. Skipped if they have an open support or delivery problem.
Subject: How was your first order?
Preview: Tell us what you liked and what you would change.

Getting started guide

OldBeast Mode Soap, live now

Sends: About Day 25 (14 days after email 2), at 9:30am their time
To: Everyone who got email 2. No extra condition.
Subject: Why Grass-Fed Tallow Outlasts Everything
Preview: Let's talk what your skin actually needs.

NewRebuilt Oct 2

Sends: Timing not set yet. With the current waits it still lands around Day 25.
To: First-time buyers. Soap-care section only for soap buyers. May be skipped if another flow covered this.
Subject: How to get the most from your bar
Preview: Lather with warm water, then give it somewhere to drain.

Repeat purchase thank-you

3 emails over about 25 days

Starts when: Every order starts it; one day later, anyone with more than one order ever goes down this branch.
Left out: First-time buyers go to the new-customer series instead; nobody else is kept out, subscribers included.

Welcome back thank-you

Old greeted subscription renewals as fresh purchases; new skips them.

OldBeast Mode Soap, live now

Sends: Day 1 after the order, held until 9am their time.
To: Anyone with more than one order ever, subscribers included if renewals count as orders.
Subject: Thanks for Choosing Beast Mode Again
Preview: Grass-fed tallow, built tough. Just like you.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 1 after the order; send hour not set yet.
To: Returning buyers; skipped when their subscription thank-you email already covers that order.
Subject: Your latest order
Preview: Everything in your latest order.

Next-order thank-you offer

Subscribers no longer get it, and it may not send at all without a real offer.

OldBeast Mode Soap, live now

Sends: About day 11: 10 days after email 1, at 10am their time.
To: Same returning buyers, subscribers included, so renewing subscribers were offered 15% off an order already coming.
Subject: 15% Off Your Next Beast Mode Order
Preview: Consider this a thank-you from the tribe.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: About day 11, 10 days after email 1; send hour not set yet.
To: Returning buyers without a subscription who qualify; offer rules not written; dropped if no real offer.
Subject: A thank-you code for your next order
Preview: Saved for whenever you're ready.

Review request

Moves from a fixed day 25 to after delivery; the wait is still undecided.

OldBeast Mode Soap, live now

Sends: About day 25: 14 days after email 2, 9am their time, no delivery check.
To: Same returning buyers, subscribers included; last email in the flow.
Subject: Tell Us What You Think, Your Review Matters!
Preview: Help build the Beast Mode standard

NewOct 1 draft. Failed the audit, being rebuilt

Sends: After delivery plus time to use it; exact number of days not set yet.
To: Returning buyers with a confirmed delivery; one review ask per order, never asked twice.
Subject: How did this order go?
Preview: Second time around, what held up?

Cart recovery

3 emails over about 4 days

Starts when: Starts when anyone adds a product to their cart on the store.
Left out: Anyone who starts checkout or places an order after adding to cart drops out before the next email.

Cart reminder

OldBeast Mode Soap, live now

Sends: 4 hours after they add to cart.
To: Everyone who added to cart and has not started checkout or ordered since.
Subject: You Left Something Beastly Behind
Preview: Join the real clean movement

NewRebuilt Oct 2

Sends: 4 hours after they add to cart, unchanged.
To: Same: people who added to cart and have not started checkout or ordered since.
Subject: Your soap is still in your cart
Preview: Your bars are saved, and every order is covered by our 60-Day Money Back Guarantee.

Cart reminder + offer

Keeping the 10am hold is assumed from the sheet, not confirmed.

OldBeast Mode Soap, live now

Sends: 1 day after email 1, held until 10am their time.
To: Same people, still no checkout started and no order since adding to cart.
Subject: Claim What’s Yours
Preview: Hydration that lasts. Soap built tough. Don’t wait.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: After email 1; likely 1 day later at 10am their time, not confirmed.
To: Same people, still no checkout started and no order. Offer code not set yet.
Subject: An offer on your cart
Preview: The code is in this email, next to the items you picked.

Last cart look + offer

Today email 3 reaches recent buyers only; the new version flips it to non-buyers.

OldBeast Mode Soap, live now

Sends: 2 days after email 2, about 3 to 4 days after adding to cart.
To: Only people who ordered in the days before adding to cart. Non-buyers skipped (wired backwards).
Subject: Your Skin Deserves Better
Preview: Real soap. Real skin benefits. Real savings.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: After email 2, only while email 2's offer is valid; wait time not set yet.
To: Only people who still have not bought. Needs the backwards check fixed; not done yet.
Subject: Every order has a 60-Day Money Back Guarantee
Preview: Still deciding? Everything is saved for you.

Browse recovery

1 email, 1 hour after the product view

Starts when: Starts when someone we already have an email address for looks at a product page on the store.
Left out: Anyone who starts a checkout or places an order before the email goes, or already got it in the last 30 days.

Viewed product ingredient list

Old email stacked on cart reminders for people who added to cart; the new plan stops that.

OldBeast Mode Soap, live now

Sends: 1 hour after they view a product page
To: People we recognize who viewed a product, even if they added to cart, but did not checkout or buy
Subject: Don’t Just Browse. Upgrade Your Clean.
Preview: Your skin would thank you

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 1 hour after they view a product page (unchanged)
To: Same people, minus anyone who added to cart or is getting cart or checkout reminders (proposed)
Subject: The full ingredient list, before you decide
Preview: Every order carries a 60-Day Money Back Guarantee.

Winback series

3 emails over 25 days, starting 75 days after an order

Starts when: Any order, first or repeat, starts the flow for that customer, and the first email waits 75 days.
Left out: Anyone who orders again drops out before the next email; today nobody else is kept out, while the new version also skips active subscribers, recent buyers and known gifts.

WB1

Try another scent

New version skips active subscribers, recent buyers and gifts; the live one emails them too.

OldBeast Mode Soap, live now

Sends: Day 75 after their order, at noon New York time.
To: Anyone who ordered and has not ordered again since. Subscribers and gift buyers are not skipped.
Subject: Ready for real soap again?
Preview: Your skin misses Beast Mode

NewRebuilt Oct 2

Sends: Day 75 after their order. 75 days is an estimate; send hour not set yet.
To: Past buyers who have not ordered again. Skips active subscribers, recent buyers and known gift orders.
Subject: Your Beast Mode Soap has a new name
Preview: Same tallow bar, made in New York. Why we renamed, and where to find your scent.

WB2

Return offer

OldBeast Mode Soap, live now

Sends: Day 90, 15 days after email 1, at 9am New York time.
To: Same people as email 1, only if they still have not ordered.
Subject: Don’t settle for weak soap
Preview: Real clean. Real results. Real customer perks.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 90, 15 days after email 1. Send hour not set yet.
To: Same people as email 1, only if they still have not ordered.
Subject: A code for when you come back
Preview: Use it on a scent you know or one you haven't tried.

WB3

Offer restated, no pressure

New version only sends if a real return offer exists; none is set up yet.

OldBeast Mode Soap, live now

Sends: Day 100, 10 days after email 2, at 10:15am their own time.
To: Same people as email 2, only if they still have not ordered.
Subject: This is your Last chance to go Beast Mode
Preview: Don’t let it slip.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 100, 10 days after email 2. Send hour not set yet.
To: Same people as email 2, and only while email 2's return offer is still valid.
Subject: A bar lasts about four weeks
Preview: Your code is still good for your next order.

Subscription onboarding

3 emails over about 9 to 13 days

Starts when: Starts the moment someone begins a new subscription in Skio, for any product.
Left out: Anyone without an active subscription when they start never gets it; cancelling partway may drop them (check in Klaviyo).

You're subscribed

OldBeast Mode Soap, live now

Sends: Right away, the moment the subscription starts.
To: Every new subscriber with an active subscription. No extra rule on this email.
Subject: Full Beast Mode Unlocked 🧼💪
Preview: You've unlocked a better skin barrier

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Right away, the moment the subscription starts.
To: Same as today: every new subscriber with an active subscription.
Subject: Your Remainder subscription is confirmed
Preview: Your link to check and manage upcoming deliveries is inside.

Getting to know your products

New version adds a planned rule so subscribers do not also get the new order email.

OldBeast Mode Soap, live now

Sends: Day 1 to 3: sends once an order ships, or on day 3 regardless.
To: Every new subscriber still active. The shipping check only delays it, never skips anyone.
Subject: Beast Mode Soap is on the way 🧼💨
Preview: Here’s what to expect, how to unleash it, and why this bar hits different.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Same as today: day 1 to 3, sooner if the order ships.
To: Active new subscribers; a planned rule stops overlap with the new order email. Not built yet.
Subject: Directions for your Remainder products
Preview: Directions for use and storage are on each product page.

Make the next order fit

Timing changes from a fixed day to after confirmed delivery, and unconfirmed deliveries get nothing.

OldBeast Mode Soap, live now

Sends: About day 9 to 13 (8 to 10 days after email 2), delivered or not.
To: Every subscriber still active, split between two subject line test versions. Delivery check never skips anyone.
Subject: Clean skin. Real impact. 🌿
Preview: How your routine helps others and how to go bigger with your next box.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 5 days after delivery is confirmed; never sends if delivery is not confirmed. Not built yet.
To: Active subscribers whose delivery is confirmed. One version; what happens to the old test is undecided.
Subject: Check your next Remainder order
Preview: Check the date and quantity of your next order while there is time to change it.

Subscription conversion series

3 emails over about 60 days

Starts when: Any order that leaves the buyer with two or more lifetime orders starts it, so second-time and later buyers.
Left out: First-time buyers never get in; in the live flow subscribers can still enter and are only skipped email by email, never removed.

Subscription invitation

New version removes people once they subscribe; today nothing pulls them out mid-series.

OldBeast Mode Soap, live now

Sends: Day 15 after their qualifying order
To: Repeat buyers (2+ orders), only if they have no active subscription that day
Subject: Stop Running Out of Your Favorite Soap 👀
Preview: Smell Like Confidence. Every. Single. Day.🔥

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 15 after their qualifying order, same as today
To: Verified repeat buyers with no subscription; they leave the series the moment they subscribe
Subject: Put your reorder on a schedule
Preview: Choose the products and the interval, and see the price before you subscribe.

First subscription order terms

Offer not set: old email says 15% and 5%, older creative 10%; Remainder offer undecided.

OldBeast Mode Soap, live now

Sends: Day 30, 15 days after email 1
To: Same repeat buyers, only if still no active subscription that day
Subject: You’re Built Different. Upgrade Your Routine.
Preview: Because ordinary routines don’t cut it, {{ first_name }}. Level up and save 5%.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 30, 15 days after email 1, same as today
To: Repeat buyers who still have not subscribed
Subject: What a subscription costs
Preview: The first order, then every order after it, with the terms in full.

What goes in the soap

Must be coordinated with the lapsed buyer emails; how, and which one yields, is not decided.

OldBeast Mode Soap, live now

Sends: Day 60, 30 days after email 2; series ends here
To: Same repeat buyers, only if still no active subscription that day
Subject: What’s Really in Your Soap? ⚠️
Preview: Healthy skin starts with better ingredients, {{ first_name }}.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Day 60, 30 days after email 2; coordination with lapsed buyer emails not set yet
To: Repeat buyers who still have not subscribed; must be coordinated with the lapsed buyer series
Subject: Two ingredients on the label
Preview: Every product page lists its full ingredient label, start to finish.

Subscription renewal reminder series

1 email per renewal; a second one a day later on the second and third renewals

Starts when: Starts when the subscription app sends an active, non-prepaid subscriber the reminder that their next charge is coming up.
Left out: Prepaid and inactive subscriptions never enter, and anyone who cancels after entering is dropped.

Next order billing reminder

OldBeast Mode Soap, live now

Sends: Right away, when the renewal reminder goes out. Days before the charge is a subscription app setting.
To: Every active subscriber who does not prepay and has not cancelled.
Subject: Running low yet?
Preview: If not, you can adjust anytime {{ first_name|title|default:' ' }}.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Same: right away, when the renewal reminder goes out.
To: Same people: active subscribers who do not prepay and have not cancelled.
Subject: Your next Remainder order bills soon
Preview: Check the date, total and products before your next order bills.

Feedback: one thing to change

New version adds a check that they actually got and used the product.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their second renewal, only if the reminder said exactly 7 days to go.
Subject: Help us make Beast Mode even better 🧼🐾
Preview: Take a 1-minute to share your thoughts.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Same slot as today, a day after the reminder; may move if too close. Not final.
To: Subscribers on their second renewal, only once we confirm they received and used the product.
Subject: One thing you'd change?
Preview: Hit reply and tell us what's working and what isn't.

COM

Community push, now scent question

The automatic third renewal email stops; the new one is on hold with no audience set.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their third renewal, reminder said 7 days, still subscribed at send time.
Subject: Join the Beast Mode community 🧼🔥
Preview: Follow us for behind-the-scenes drops, challenges, and exclusive content.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Not set yet. Only when a scent decision is pending, away from billing; may leave this flow.
To: Not decided yet. Held until a real scent decision is pending and someone reads replies.
Subject: What scent would you like to see?
Preview: Reply with the scent you'd add.

Renewal milestone

1 email, 1 day after the renewal

Starts when: An active subscription that is not prepaid renews; only the renewal Skio counts as cycle 2 gets an email.
Left out: Prepaid subscriptions, renewals not marked active, and anyone who cancels before it sends never get it; every other renewal gets nothing.

Subscription renewed thank-you

Nobody has confirmed whether cycle 2 is their 2nd or 3rd order; may duplicate the renewal receipt.

OldBeast Mode Soap, live now

Sends: 1 day after that renewal, their time zone.
To: Active, not prepaid subscribers on the renewal Skio counts as cycle 2; skipped if they have cancelled.
Subject: Real results build over time 🧼💪
Preview: Why sticking with tallow soap keeps your skin stronger, smoother, and hydrated.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 1 day after that renewal, same as today.
To: Same people: active, not prepaid subscribers on Skio's cycle 2 renewal; skipped if cancelled. Cycle 2 meaning unconfirmed.
Subject: Your subscription has renewed
Preview: Your order is placed. Check it and your next date in your account.

Proposed additions (not built)

6 emails across 3 small flows, none built

Starts when: Nothing starts these today; if built, three triggers: order delivered, gift order delivered, or a free gift confirmed in a subscriber's next order.
Left out: Nobody gets any today; if built, gift buyers never get the habit emails, and gift notices go only when a real gift is in the order.

Bar care between washes

Agency only planned this (day 7, or day 10 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 7 days after delivery; later for slow users only if reliable usage data exists
To: People who got soap for themselves; not gift buyers, not anyone already sent care tips
Subject: Caring for your bar between uses
Preview: Three small habits that keep the bar dry between uses.

Two-week honest check-in

Agency only planned this (day 14, or day 20 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 14 days after delivery; slower variant only with reliable usage data
To: People with any delivered order, not gifts; spaced from feedback and review asks, gap not set
Subject: A couple of weeks in
Preview: A short reply is all we need.

Draining soap holder

Agency only planned this (day 23 to 25, or day 30 for slow users); blocked, no holder in the catalog.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 25 days after delivery; how it merges with the first-purchase care email is not set
To: Soap users without a holder; cannot send until a holder product exists
Subject: A soap holder that drains
Preview: Your bar dries between showers.

Gift buyer thank-you

Agency planned day 20 but never said from order or delivery; never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: 20 days after the gift is confirmed delivered
To: People whose order was marked as a gift; no such marker exists yet
Subject: Thank you for your gift order
Preview: We hope they enjoy it.

GIFT1

Free gift in next order

Agency planned it before the 3rd order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Before that order ships, only once the gift is confirmed
To: Subscribers with a free gift actually added to their next order; no gift program exists yet
Subject: A gift in your next order
Preview: Free, with our thanks for staying subscribed.

GIFT2

Second surprise gift

Agency planned it before the 5th order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewOct 1 draft. Failed the audit, being rebuilt

Sends: Before that later order ships, only once the gift is confirmed
To: Subscribers with a second, separately confirmed free gift in a later order
Subject: Something extra in your next order
Preview: No extra charge, and there is nothing you need to do.