Remainder Email Flows

Welcome series

4 emails over 6 days

Starts when: Starts when someone joins the main email list and does not have an active subscription.
Left out: Active subscribers never get it, anyone who starts a subscription partway through stops, and under the new plan buyers stop once they order.

Welcome + 10% code

Ready to load into Klaviyo as a draft.

Old gave 15%, 10% or 20%, and 20% went to anyone untagged; new 10% code not created yet

OldBeast Mode Soap, live now

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; 15%, 10% or 20% code depending on signup form
Subject: Welcome to Beast Mode Soap (followed by a flexed-arm emoji)
Preview: Soap That Works Harder

NewRebuilt, ready

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; one version, 10% code for everyone
Subject: Your first order is 10% off
Preview: Use code FIRSTCLEAN on any of our four tallow soap bars, made in New York.

How the soap is made

Ready to load into Klaviyo as a draft.

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 1, at 11am their time
To: Everyone in the series, even people who already bought
Subject: What Makes Our Soap Work & Why You'll Feel It
Preview: The science behind tallow.

NewRebuilt, ready

Sends: Day 1, at 11am their time
To: Everyone still in the series; buyers drop out once they order
Subject: What goes into a Remainder bar
Preview: Each bar is made in New York from grass-fed beef tallow and lasts about four weeks.

Pick your scent

Ready to load into Klaviyo as a draft.

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 3, at 9am their time
To: Everyone still in the series, even people who already bought
Subject: You're Part of Something Bigger
Preview: Science, simplicity, and a community that cares.

NewRebuilt, ready

Sends: Day 3, at 9am their time
To: Everyone still in the series; buyers drop out once they order
Subject: Which bar is yours?
Preview: Our four tallow soap bars range from fresh-cut lemon to no scent at all.

Reminder: your 10% code

Needs your call: Flow exit on order not built in Klaviyo, so buyers would still get this FIRSTCLEAN reminder; confirm the live refund policy covers opened or used bars before send

New plan does not set this email's timing; today's Day 6 timing is assumed

OldBeast Mode Soap, live now

Sends: Day 6, at 9:30am their time
To: Only people who still have not ordered; 15%, 10% or 20% version by signup form
Subject: The Standard Has Changed
Preview: What You Put On Your Skin Matters

NewRebuilt, needs your call

Sends: Timing not set yet; assumed Day 6, at 9:30am their time, as today
To: Only people who still have not ordered; same 10% code as email 1
Subject: Your 10% off is still here
Preview: Your code FIRSTCLEAN still takes 10% off your first order.

First purchase thank-you series

3 emails over about 25 days

Starts when: Any order starts it, and a day later only people with exactly one order ever get these emails.
Left out: Nobody is blocked at the start; repeat buyers get the returning-customer emails instead, and subscription renewal orders are not filtered out.

Thank-you from Brent

Needs your call: Flow order and data: set the Klaviyo waits to N1 (day 1) > N3 (2 to 3 days after delivery) > N2 (10 to 14 days after delivery) so 'What happens next' is true; verify event.extra.line_items / variant_title against a real Placed Order (bundles and accessories); confirm the footer legal entity and address

OldBeast Mode Soap, live now

Sends: 1 day after the order, at 9am their time
To: First-time buyers only (exactly one order, counted a day later). Subscription orders are not filtered out.
Subject: You're Officially Beast Mode
Preview: Thanks for your order, let's connect and learn more.

NewRebuilt, needs your call

Sends: 1 day after their first order, same as now
To: First-time buyers, whatever they bought. Who counts as first-time still needs checking.
Subject: From Brent
Preview: Thanks for your first order. See what you bought and what we'll send you next.

Honest review ask

Needs your call: Review link: Remainder's review platform and URL are not set (Loox is on the BMS store). Brent picks the platform; the stars need a URL that opens the form at the tapped rating

Moves from a fixed Day 11 to after delivery; unknown if Klaviyo gets delivery info yet.

OldBeast Mode Soap, live now

Sends: About Day 11 (10 days after email 1), at 10am their time
To: Everyone who got email 1. No check for delivery or an open support problem.
Subject: Tell Us What You Think
Preview: Help Build the Beast Mode Standard

NewRebuilt, needs your call

Sends: 10 days after delivery is confirmed. The delivery check is not built yet.
To: First-time buyers once delivery is confirmed. Skipped if they have an open support or delivery problem.
Subject: How is your Remainder soap working for you?
Preview: Tap a star to leave a quick review. It helps the next person find their scent.

Getting started guide

Ready to load into Klaviyo as a draft.

OldBeast Mode Soap, live now

Sends: About Day 25 (14 days after email 2), at 9:30am their time
To: Everyone who got email 2. No extra condition.
Subject: Why Grass-Fed Tallow Outlasts Everything
Preview: Let's talk what your skin actually needs.

NewRebuilt, ready

Sends: Timing not set yet. With the current waits it still lands around Day 25.
To: First-time buyers. Soap-care section only for soap buyers. May be skipped if another flow covered this.
Subject: How to get the most from your bar
Preview: A few simple habits help your bar last about four weeks.

Repeat purchase thank-you

3 emails over about 25 days

Starts when: Every order starts it; one day later, anyone with more than one order ever goes down this branch.
Left out: First-time buyers go to the new-customer series instead; nobody else is kept out, subscribers included.

Welcome back thank-you

Ready to load into Klaviyo as a draft.

Old greeted subscription renewals as fresh purchases; new skips them.

OldBeast Mode Soap, live now

Sends: Day 1 after the order, held until 9am their time.
To: Anyone with more than one order ever, subscribers included if renewals count as orders.
Subject: Thanks for Choosing Beast Mode Again
Preview: Grass-fed tallow, built tough. Just like you.

NewRebuilt, ready

Sends: Day 1 after the order; send hour not set yet.
To: Returning buyers; skipped when their subscription thank-you email already covers that order.
Subject: Thanks for ordering again
Preview: Thank you for coming back. Here are all four scents for your next order.

Next-order thank-you offer

Needs your call: Brent sets the repeat-buyer thank-you offer: amount (15% is a sample), the real code (THANKS15 is a sample), one-time orders only or subscriptions too, one use per customer, any minimum, and whether it has an end date. Or he cuts R2 and the flow runs R1 then R3.

Subscribers no longer get it, and it may not send at all without a real offer.

OldBeast Mode Soap, live now

Sends: About day 11: 10 days after email 1, at 10am their time.
To: Same returning buyers, subscribers included, so renewing subscribers were offered 15% off an order already coming.
Subject: 15% Off Your Next Beast Mode Order
Preview: Consider this a thank-you from the tribe.

NewRebuilt, needs your call

Sends: About day 11, 10 days after email 1; send hour not set yet.
To: Returning buyers without a subscription who qualify; offer rules not written; dropped if no real offer.
Subject: 15% off your next order, on us
Preview: Thanks for ordering again. Take 15% off your next order.

Review request

Needs your call: Brent: pick the review destination (a Loox review request link or a Remainder review page). The six star links and the button point to a stand-in URL that may 404 until then.

Moves from a fixed day 25 to after delivery; the wait is still undecided.

OldBeast Mode Soap, live now

Sends: About day 25: 14 days after email 2, 9am their time, no delivery check.
To: Same returning buyers, subscribers included; last email in the flow.
Subject: Tell Us What You Think, Your Review Matters!
Preview: Help build the Beast Mode standard

NewRebuilt, needs your call

Sends: After delivery plus time to use it; exact number of days not set yet.
To: Returning buyers with a confirmed delivery; one review ask per order, never asked twice.
Subject: Would you review your soap?
Preview: You've ordered more than once, so your review helps someone choose their first bar.

Cart recovery

3 emails over about 4 days

Starts when: Starts when anyone adds a product to their cart on the store.
Left out: Anyone who starts checkout or places an order after adding to cart drops out before the next email.

Cart reminder

Ready to load into Klaviyo as a draft.

OldBeast Mode Soap, live now

Sends: 4 hours after they add to cart.
To: Everyone who added to cart and has not started checkout or ordered since.
Subject: You Left Something Beastly Behind
Preview: Join the real clean movement

NewRebuilt, ready

Sends: 4 hours after they add to cart, unchanged.
To: Same: people who added to cart and have not started checkout or ordered since.
Subject: Your soap is still in your cart
Preview: Shipping is free on orders over $50, and every order comes with our 60-Day Money Back Guarantee.

Cart reminder + offer

Needs your call: Brent must decide the cart offer: whether there is one at all, its value (sample 10%), the code name (sample CART10), and its terms (sample: one use per customer, one-time purchases only, no minimum, no end date, does not stack with FIRSTCLEAN). The code must exist in Shopify before C2 can send.

Keeping the 10am hold is assumed from the sheet, not confirmed.

OldBeast Mode Soap, live now

Sends: 1 day after email 1, held until 10am their time.
To: Same people, still no checkout started and no order since adding to cart.
Subject: Claim What’s Yours
Preview: Hydration that lasts. Soap built tough. Don’t wait.

NewRebuilt, needs your call

Sends: After email 1; likely 1 day later at 10am their time, not confirmed.
To: Same people, still no checkout started and no order. Offer code not set yet.
Subject: 10% off the soap in your cart
Preview: Use code CART10 at checkout to take 10% off the bars you picked.

Last cart look + offer

Needs your call: Brent must decide the cart offer C3 repeats (value, code name and terms, sample 10% / CART10, same as C2). Also the live flow's C3 split is wired backwards (it reaches recent buyers only) and must be flipped to non-buyers before C3 can send.

Today email 3 reaches recent buyers only; the new version flips it to non-buyers.

OldBeast Mode Soap, live now

Sends: 2 days after email 2, about 3 to 4 days after adding to cart.
To: Only people who ordered in the days before adding to cart. Non-buyers skipped (wired backwards).
Subject: Your Skin Deserves Better
Preview: Real soap. Real skin benefits. Real savings.

NewRebuilt, needs your call

Sends: After email 2, only while email 2's offer is valid; wait time not set yet.
To: Only people who still have not bought. Needs the backwards check fixed; not done yet.
Subject: What customers say about our tallow soap
Preview: One customer review for each of our four scents, plus your 10% code.

Browse recovery

1 email, 1 hour after the product view

Starts when: Starts when someone we already have an email address for looks at a product page on the store.
Left out: Anyone who starts a checkout or places an order before the email goes, or already got it in the last 30 days.

Viewed product ingredient list

Needs your call: Brent confirms the footer: legal entity (Mellymamaco LLC or just Remainder) and whether the Sheridan, WY address stays. Also set asset_base (CDN or Klaviyo image URL) before pasting out/B1.klaviyo.html.

Old email stacked on cart reminders for people who added to cart; the new plan stops that.

OldBeast Mode Soap, live now

Sends: 1 hour after they view a product page
To: People we recognize who viewed a product, even if they added to cart, but did not checkout or buy
Subject: Don’t Just Browse. Upgrade Your Clean.
Preview: Your skin would thank you

NewRebuilt, needs your call

Sends: 1 hour after they view a product page (unchanged)
To: Same people, minus anyone who added to cart or is getting cart or checkout reminders (proposed)
Subject: What's in our tallow soap
Preview: See exactly what goes into each of our four tallow soap bars.

Winback series

3 emails over 25 days, starting 75 days after an order

Starts when: Any order, first or repeat, starts the flow for that customer, and the first email waits 75 days.
Left out: Anyone who orders again drops out before the next email; today nobody else is kept out, while the new version also skips active subscribers, recent buyers and known gifts.

WB1

Try another scent

Needs your call: Brand switch parked (09-03 memo). Ship only after useremainder.com stops redirecting, tallow-soap variants are renamed, and Remainder cartons ship. Rename reason and refund coverage need Brent's confirmation.

New version skips active subscribers, recent buyers and gifts; the live one emails them too.

OldBeast Mode Soap, live now

Sends: Day 75 after their order, at noon New York time.
To: Anyone who ordered and has not ordered again since. Subscribers and gift buyers are not skipped.
Subject: Ready for real soap again?
Preview: Your skin misses Beast Mode

NewRebuilt, needs your call

Sends: Day 75 after their order. 75 days is an estimate; send hour not set yet.
To: Past buyers who have not ordered again. Skips active subscribers, recent buyers and known gift orders.
Subject: Your Beast Mode Soap has a new name
Preview: It is the same tallow soap, made in New York. Your scent is still here.

WB2

Return offer

Needs your call: Brent must decide the winback return offer: the code name, the saving (sample 15%), what it applies to (sample: one-time purchases, one use per customer) and any end date. No code exists in Shopify yet.

OldBeast Mode Soap, live now

Sends: Day 90, 15 days after email 1, at 9am New York time.
To: Same people as email 1, only if they still have not ordered.
Subject: Don’t settle for weak soap
Preview: Real clean. Real results. Real customer perks.

NewRebuilt, needs your call

Sends: Day 90, 15 days after email 1. Send hour not set yet.
To: Same people as email 1, only if they still have not ordered.
Subject: 15% off your next order
Preview: Beast Mode Soap is now called Remainder. Your code works on any scent.

WB3

Offer restated, no pressure

Needs your call: Depends on WB2's undecided return offer (code, saving, eligibility, end date); WB3 only sends while that offer exists. Brent also confirms the ladder arithmetic (3 bars about 12 weeks, 6 bars about 24 weeks, for one person) built on his 'about four weeks' figure, and which bar count clears free shipping at live pricing.

New version only sends if a real return offer exists; none is set up yet.

OldBeast Mode Soap, live now

Sends: Day 100, 10 days after email 2, at 10:15am their own time.
To: Same people as email 2, only if they still have not ordered.
Subject: This is your Last chance to go Beast Mode
Preview: Don’t let it slip.

NewRebuilt, needs your call

Sends: Day 100, 10 days after email 2. Send hour not set yet.
To: Same people as email 2, and only while email 2's return offer is still valid.
Subject: One bar lasts about four weeks
Preview: Order three bars and you are set for about 12 weeks.

Subscription onboarding

3 emails over about 9 to 13 days

Starts when: Starts the moment someone begins a new subscription in Skio, for any product.
Left out: Anyone without an active subscription when they start never gets it; cancelling partway may drop them (check in Klaviyo).

You're subscribed

Needs your call: Read the Skio subscription-created event in Klaviyo (item list, interval and next order date keys) and confirm the Remainder portal URL plus which controls it actually exposes (skip, swap scent, change date); until then the plan rows and the 'You can change it' line are samples and that line must be cut to the live controls

OldBeast Mode Soap, live now

Sends: Right away, the moment the subscription starts.
To: Every new subscriber with an active subscription. No extra rule on this email.
Subject: Full Beast Mode Unlocked 🧼💪
Preview: You've unlocked a better skin barrier

NewRebuilt, needs your call

Sends: Right away, the moment the subscription starts.
To: Same as today: every new subscriber with an active subscription.
Subject: Your Remainder subscription is set up
Preview: See what is in your box and when the next one ships.

Getting to know your products

Ready to load into Klaviyo as a draft.

New version adds a planned rule so subscribers do not also get the new order email.

OldBeast Mode Soap, live now

Sends: Day 1 to 3: sends once an order ships, or on day 3 regardless.
To: Every new subscriber still active. The shipping check only delays it, never skips anyone.
Subject: Beast Mode Soap is on the way 🧼💨
Preview: Here’s what to expect, how to unleash it, and why this bar hits different.

NewRebuilt, ready

Sends: Same as today: day 1 to 3, sooner if the order ships.
To: Active new subscribers; a planned rule stops overlap with the new order email. Not built yet.
Subject: How to make each bar last longer
Preview: A tallow bar lasts longer when it dries between showers. Learn how to use it and where to keep the extra bars.

Make the next order fit

Needs your call: Two things before this can send: (1) the Remainder Skio portal URL and which controls it exposes (skip, move the date, change the count, swap a scent), since the two fix cards and the swap links name those controls; (2) the send trigger: a delivery-confirmed event is not built, so either build it or have Brent OK sending a set number of days after the first box ships

Timing changes from a fixed day to after confirmed delivery, and unconfirmed deliveries get nothing.

OldBeast Mode Soap, live now

Sends: About day 9 to 13 (8 to 10 days after email 2), delivered or not.
To: Every subscriber still active, split between two subject line test versions. Delivery check never skips anyone.
Subject: Clean skin. Real impact. 🌿
Preview: How your routine helps others and how to go bigger with your next box.

NewRebuilt, needs your call

Sends: 5 days after delivery is confirmed; never sends if delivery is not confirmed. Not built yet.
To: Active subscribers whose delivery is confirmed. One version; what happens to the old test is undecided.
Subject: You can change when your next box ships
Preview: One bar lasts about four weeks. Move your next box earlier or later if you need to.

Subscription conversion series

3 emails over about 60 days

Starts when: Any order that leaves the buyer with two or more lifetime orders starts it, so second-time and later buyers.
Left out: First-time buyers never get in; in the live flow subscribers can still enter and are only skipped email by email, never removed.

Subscription invitation

Needs your call: Subscription offer for Remainder (discount size, first-order vs ongoing, any free gift) is not decided; the 15% shown is a sample. Also confirm intervals and which controls the Skio portal exposes

New version removes people once they subscribe; today nothing pulls them out mid-series.

OldBeast Mode Soap, live now

Sends: Day 15 after their qualifying order
To: Repeat buyers (2+ orders), only if they have no active subscription that day
Subject: Stop Running Out of Your Favorite Soap 👀
Preview: Smell Like Confidence. Every. Single. Day.🔥

NewRebuilt, needs your call

Sends: Day 15 after their qualifying order, same as today
To: Verified repeat buyers with no subscription; they leave the series the moment they subscribe
Subject: Stop reordering your soap by hand
Preview: Subscribers get 15% off every order and choose their own scents and timing.

First subscription order terms

Offer not set: old email says 15% and 5%, older creative 10%; Remainder offer undecided.

OldBeast Mode Soap, live now

Sends: Day 30, 15 days after email 1
To: Same repeat buyers, only if still no active subscription that day
Subject: You’re Built Different. Upgrade Your Routine.
Preview: Because ordinary routines don’t cut it, {{ first_name }}. Level up and save 5%.

NewRebuilt, needs your call

Sends: Day 30, 15 days after email 1, same as today
To: Repeat buyers who still have not subscribed
Subject: A soap subscription you can skip or cancel any time
Preview: Skip a box when you have extra bars, or switch scents before the next one ships.

What goes in the soap

Must be coordinated with the lapsed buyer emails; how, and which one yields, is not decided.

OldBeast Mode Soap, live now

Sends: Day 60, 30 days after email 2; series ends here
To: Same repeat buyers, only if still no active subscription that day
Subject: What’s Really in Your Soap? ⚠️
Preview: Healthy skin starts with better ingredients, {{ first_name }}.

NewRebuilt, needs your call

Sends: Day 60, 30 days after email 2; coordination with lapsed buyer emails not set yet
To: Repeat buyers who still have not subscribed; must be coordinated with the lapsed buyer series
Subject: Never run out of soap again
Preview: Two customers on why they keep coming back, and how one never runs out.

Subscription renewal reminder series

1 email per renewal; a second one a day later on the second and third renewals

Starts when: Starts when the subscription app sends an active, non-prepaid subscriber the reminder that their next charge is coming up.
Left out: Prepaid and inactive subscriptions never enter, and anyone who cancels after entering is dropped.

Next order billing reminder

Needs your call: Read the Skio billing-reminder event in Klaviyo (line item list, next billing date, interval and total keys) and confirm the Remainder Skio portal URL plus which controls it exposes (skip, swap scent, change timing); until then the box rows, date, total and control links are samples; and confirm the 60-Day Money Back Guarantee applies to subscription renewal orders (the closing guarantee section stays only if it does, otherwise cut it and let the CTA stand alone)

OldBeast Mode Soap, live now

Sends: Right away, when the renewal reminder goes out. Days before the charge is a subscription app setting.
To: Every active subscriber who does not prepay and has not cancelled.
Subject: Running low yet?
Preview: If not, you can adjust anytime {{ first_name|title|default:' ' }}.

NewRebuilt, needs your call

Sends: Same: right away, when the renewal reminder goes out.
To: Same people: active subscribers who do not prepay and have not cancelled.
Subject: Your next box bills on October 18
Preview: Your bars and bill date are inside. If the box looks right, there's nothing to do.

Feedback: one thing to change

Needs your call: Brent decides the signer and sender name (sample: 'Brent'), the reply-to mailbox the reply button and replies go to, who reads the replies, and whether FB stays in pre-renewal or merges with H2 into one check-in (audit 10-02); plus the shared footer question (copyright entity 'Remainder' only? is the Sheridan, WY address needed?), decided once for all emails

New version adds a check that they actually got and used the product.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their second renewal, only if the reminder said exactly 7 days to go.
Subject: Help us make Beast Mode even better 🧼🐾
Preview: Take a 1-minute to share your thoughts.

NewRebuilt, needs your call

Sends: Same slot as today, a day after the reminder; may move if too close. Not final.
To: Subscribers on their second renewal, only once we confirm they received and used the product.
Subject: Is your subscription working for you?
Preview: You've had two boxes from us now. Reply and tell us how it's going, good or bad.

COM

Community push, now scent question

Needs your call: Brent confirms the scent after the coming-soon one is genuinely undecided and names who reads the replies; approves the three directions; sets the campaign audience and send date; confirms the reply-to address (or swaps the pre-filled replies for a survey URL)

The automatic third renewal email stops; the new one is on hold with no audience set.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their third renewal, reminder said 7 days, still subscribed at send time.
Subject: Join the Beast Mode community 🧼🔥
Preview: Follow us for behind-the-scenes drops, challenges, and exclusive content.

NewRebuilt, needs your call

Sends: Not set yet. Only when a scent decision is pending, away from billing; may leave this flow.
To: Not decided yet. Held until a real scent decision is pending and someone reads replies.
Subject: Which scent should we make next?
Preview: A new scent is already in the works. Tell us which one you want after it.

Renewal milestone

1 email, 1 day after the renewal

Starts when: An active subscription that is not prepaid renews; only the renewal Skio counts as cycle 2 gets an email.
Left out: Prepaid subscriptions, renewals not marked active, and anyone who cancels before it sends never get it; every other renewal gets nothing.

Subscription renewed thank-you

Needs your call: Confirm the Remainder Skio portal URL and that subscribers can change the scent of a future box there; replace the /account stand-in with the real portal link (scent-change deep link if Skio has one). Also confirm what cycle 2 means (2nd or 3rd order) so the send timing is right.

Nobody has confirmed whether cycle 2 is their 2nd or 3rd order; may duplicate the renewal receipt.

OldBeast Mode Soap, live now

Sends: 1 day after that renewal, their time zone.
To: Active, not prepaid subscribers on the renewal Skio counts as cycle 2; skipped if they have cancelled.
Subject: Real results build over time 🧼💪
Preview: Why sticking with tallow soap keeps your skin stronger, smoother, and hydrated.

NewRebuilt, needs your call

Sends: 1 day after that renewal, same as today.
To: Same people: active, not prepaid subscribers on Skio's cycle 2 renewal; skipped if cancelled. Cycle 2 meaning unconfirmed.
Subject: Thank you for sticking with Remainder
Preview: Your subscription just renewed. Here are our four scents if you want to try a new one.

Proposed additions (not built)

6 emails across 3 small flows, none built

Starts when: Nothing starts these today; if built, three triggers: order delivered, gift order delivered, or a free gift confirmed in a subscriber's next order.
Left out: Nobody gets any today; if built, gift buyers never get the habit emails, and gift notices go only when a real gift is in the order.

Bar care between washes

Ready to load into Klaviyo as a draft.

Agency only planned this (day 7, or day 10 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, ready

Sends: 7 days after delivery; later for slow users only if reliable usage data exists
To: People who got soap for themselves; not gift buyers, not anyone already sent care tips
Subject: How your soap bar changes over four weeks
Preview: What your bar looks like from week one to week four, plus three things to do after each shower.

Two-week honest check-in

Needs your call: Confirm the monitored reply-to mailbox that replies to this email go to, and who reads them

Agency only planned this (day 14, or day 20 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, needs your call

Sends: 14 days after delivery; slower variant only with reliable usage data
To: People with any delivered order, not gifts; spaced from feedback and review asks, gap not set
Subject: A quick question about your soap
Preview: You've had your Remainder soap for two weeks. Reply and tell me what you think, good or bad.

Draining soap holder

Needs your call: Brent decides H3's fate: the audit says cut it (no draining holder exists to sell, and its drain tip now lives in H1); this build repurposes the day-25 slot as a one-bar reorder nudge. Keep as built, or cut. If kept, it also needs a delivery-based trigger (about 25 days after delivery), which does not exist in Klaviyo today; the 'almost four weeks in' and 'a little over three weeks ago' lines are only true on that timing

Agency only planned this (day 23 to 25, or day 30 for slow users); blocked, no holder in the catalog.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, needs your call

Sends: 25 days after delivery; how it merges with the first-purchase care email is not set
To: Soap users without a holder; cannot send until a holder product exists
Subject: Time to order your next bar
Preview: Your bar is almost four weeks in. Order the next one before it runs out.

Gift buyer thank-you

Needs your call: Needs a gift-order marker and a confirmed-delivery event in Klaviyo; the flow cannot trigger until both exist

Agency planned day 20 but never said from order or delivery; never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, needs your call

Sends: 20 days after the gift is confirmed delivered
To: People whose order was marked as a gift; no such marker exists yet
Subject: Thanks for giving our soap as a gift
Preview: A quick thank you, and a bar for yourself if you want one.

GIFT1

Free gift in next order

Needs your call: No gift program exists: Brent decides whether subscribers get a free gift, which gift (sample: one Lemon Litsea bar), and what confirms it in a Skio order (the trigger)

Agency planned it before the 3rd order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, needs your call

Sends: Before that order ships, only once the gift is confirmed
To: Subscribers with a free gift actually added to their next order; no gift program exists yet
Subject: A free Lemon Litsea bar is in your next box
Preview: It's a full 4.5 oz bar, added to your regular order at no charge.

GIFT2

Second surprise gift

Needs your call: Brent decides whether GIFT2 exists at all (audit: merge into GIFT1 as one template driven by the gift event) and, if it stays, the second gift (sample: one Eucalyptus Charcoal bar) and its trigger

Agency planned it before the 5th order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewRebuilt, needs your call

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