Remainder Email Flows

Welcome series

4 emails over 6 days

Starts when: Starts when someone joins the main email list and does not have an active subscription.
Left out: Active subscribers never get it, anyone who starts a subscription partway through stops, and under the new plan buyers stop once they order.

Welcome + 10% code

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Old gave 15%, 10% or 20%, and 20% went to anyone untagged; new 10% code not created yet

OldBeast Mode Soap, live now

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; 15%, 10% or 20% code depending on signup form
Subject: Welcome to Beast Mode Soap (followed by a flexed-arm emoji)
Preview: Soap That Works Harder

NewDesigned · needs your call

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; one version, 10% code for everyone
Subject: Your first order is 10% off
Preview: Your code FIRSTCLEAN is inside, plus our tallow soap in four scents.

How the soap is made

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 1, at 11am their time
To: Everyone in the series, even people who already bought
Subject: What Makes Our Soap Work & Why You'll Feel It
Preview: The science behind tallow.

NewLight · needs your call

Sends: Day 1, at 11am their time
To: Everyone still in the series; buyers drop out once they order
Subject: The meaning behind the name Remainder
Preview: Every ingredient has a purpose. Take 10% off your first order with code FIRSTCLEAN.

Pick your scent

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 3, at 9am their time
To: Everyone still in the series, even people who already bought
Subject: You're Part of Something Bigger
Preview: Science, simplicity, and a community that cares.

NewDesigned · needs your call

Sends: Day 3, at 9am their time
To: Everyone still in the series; buyers drop out once they order
Subject: Which scent is yours?
Preview: Four tallow soaps, four different scents. Your first order is 10% off with FIRSTCLEAN.

Reminder: your 10% code

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New plan does not set this email's timing; today's Day 6 timing is assumed

OldBeast Mode Soap, live now

Sends: Day 6, at 9:30am their time
To: Only people who still have not ordered; 15%, 10% or 20% version by signup form
Subject: The Standard Has Changed
Preview: What You Put On Your Skin Matters

NewLight · needs your call

Sends: Timing not set yet; assumed Day 6, at 9:30am their time, as today
To: Only people who still have not ordered; same 10% code as email 1
Subject: You're part of Remainder now
Preview: As a thank you, take 10% off your first order with code FIRSTCLEAN.

First purchase thank-you series

3 emails over about 25 days

Starts when: Any order starts it, and a day later only people with exactly one order ever get these emails.
Left out: Nobody is blocked at the start; repeat buyers get the returning-customer emails instead, and subscription renewal orders are not filtered out.

Thank-you from Brent

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: 1 day after the order, at 9am their time
To: First-time buyers only (exactly one order, counted a day later). Subscription orders are not filtered out.
Subject: You're Officially Beast Mode
Preview: Thanks for your order, let's connect and learn more.

NewPlain text · needs your call

Sends: 1 day after their first order, same as now
To: First-time buyers, whatever they bought. Who counts as first-time still needs checking.
Subject: Your first Remainder order is in
Preview: A quick note on what happens next with your Remainder order.

Honest review ask

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Moves from a fixed Day 11 to after delivery; unknown if Klaviyo gets delivery info yet.

OldBeast Mode Soap, live now

Sends: About Day 11 (10 days after email 1), at 10am their time
To: Everyone who got email 1. No check for delivery or an open support problem.
Subject: Tell Us What You Think
Preview: Help Build the Beast Mode Standard

NewLight · needs your call

Sends: 10 days after delivery is confirmed. The delivery check is not built yet.
To: First-time buyers once delivery is confirmed. Skipped if they have an open support or delivery problem.
Subject: How are you liking {products}?
Preview: It only takes two minutes, and a few lines are plenty.

Getting started guide

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: About Day 25 (14 days after email 2), at 9:30am their time
To: Everyone who got email 2. No extra condition.
Subject: Why Grass-Fed Tallow Outlasts Everything
Preview: Let's talk what your skin actually needs.

NewPlain text · needs your call

Sends: Timing not set yet. With the current waits it still lands around Day 25.
To: First-time buyers. Soap-care section only for soap buyers. May be skipped if another flow covered this.
Subject: How to get the most from {products}
Preview: A few simple habits help {products} last longer.

REF1

Referral: give $10, get $10

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New email (Recording 11). Loox already sends its own referral reminder; this one is timed apart from it.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: 21 days after delivery, at least 4 days after N3 (about day 25 to 30)
To: First-time buyers once delivery is confirmed and they have had time to love it
Subject: Know someone who would like Remainder?
Preview: You get $10 for every friend who orders. Share with as many as you like.

Repeat purchase thank-you

3 emails over about 25 days

Starts when: Every order starts it; one day later, anyone with more than one order ever goes down this branch.
Left out: First-time buyers go to the new-customer series instead; nobody else is kept out, subscribers included.

Welcome back thank-you

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Old greeted subscription renewals as fresh purchases; new skips them.

OldBeast Mode Soap, live now

Sends: Day 1 after the order, held until 9am their time.
To: Anyone with more than one order ever, subscribers included if renewals count as orders.
Subject: Thanks for Choosing Beast Mode Again
Preview: Grass-fed tallow, built tough. Just like you.

NewLight · needs your call

Sends: Day 1 after the order; send hour not set yet.
To: Returning buyers; skipped when their subscription thank-you email already covers that order.
Subject: Thanks for ordering again
Preview: Our tallow soap comes in four scents if you want to try a new one.

Next-order thank-you offer

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Subscribers no longer get it, and it may not send at all without a real offer.

OldBeast Mode Soap, live now

Sends: About day 11: 10 days after email 1, at 10am their time.
To: Same returning buyers, subscribers included, so renewing subscribers were offered 15% off an order already coming.
Subject: 15% Off Your Next Beast Mode Order
Preview: Consider this a thank-you from the tribe.

NewLight · needs your call

Sends: About day 11, 10 days after email 1; send hour not set yet.
To: Returning buyers without a subscription who qualify; offer rules not written; dropped if no real offer.
Subject: A thank-you for ordering again
Preview: Use code THANKS15 for 15% off your next order.

Review request

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Moves from a fixed day 25 to after delivery; the wait is still undecided.

OldBeast Mode Soap, live now

Sends: About day 25: 14 days after email 2, 9am their time, no delivery check.
To: Same returning buyers, subscribers included; last email in the flow.
Subject: Tell Us What You Think, Your Review Matters!
Preview: Help build the Beast Mode standard

NewLight · needs your call

Sends: After delivery plus time to use it; exact number of days not set yet.
To: Returning buyers with a confirmed delivery; one review ask per order, never asked twice.
Subject: Would you review {product}?
Preview: One line is enough, and here are three easy places to start.

Cart recovery

3 emails over about 4 days

Starts when: Starts when anyone adds a product to their cart on the store.
Left out: Anyone who starts checkout or places an order after adding to cart drops out before the next email.

Cart reminder

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: 4 hours after they add to cart.
To: Everyone who added to cart and has not started checkout or ordered since.
Subject: You Left Something Beastly Behind
Preview: Join the real clean movement

NewDesigned · needs your call

Sends: 4 hours after they add to cart, unchanged.
To: Same: people who added to cart and have not started checkout or ordered since.
Subject: Still thinking it over?
Preview: You left {product} in your cart.

Cart reminder + offer

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Keeping the 10am hold is assumed from the sheet, not confirmed.

OldBeast Mode Soap, live now

Sends: 1 day after email 1, held until 10am their time.
To: Same people, still no checkout started and no order since adding to cart.
Subject: Claim What’s Yours
Preview: Hydration that lasts. Soap built tough. Don’t wait.

NewDesigned · needs your call

Sends: After email 1; likely 1 day later at 10am their time, not confirmed.
To: Same people, still no checkout started and no order. Offer code not set yet.
Subject: 10% off the cart you started
Preview: As a thank you for stopping by, code CART10 takes 10% off your one-time order.

Last cart look + offer

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Today email 3 reaches recent buyers only; the new version flips it to non-buyers.

OldBeast Mode Soap, live now

Sends: 2 days after email 2, about 3 to 4 days after adding to cart.
To: Only people who ordered in the days before adding to cart. Non-buyers skipped (wired backwards).
Subject: Your Skin Deserves Better
Preview: Real soap. Real skin benefits. Real savings.

NewDesigned · needs your call

Sends: After email 2, only while email 2's offer is valid; wait time not set yet.
To: Only people who still have not bought. Needs the backwards check fixed; not done yet.
Subject: Still deciding?
Preview: Take 10% off your one-time order with CART10. See what customers say.

Browse recovery

1 email, 1 hour after the product view

Starts when: Starts when someone we already have an email address for looks at a product page on the store.
Left out: Anyone who starts a checkout or places an order before the email goes, or already got it in the last 30 days.

Viewed product ingredient list

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Old email stacked on cart reminders for people who added to cart; the new plan stops that.

OldBeast Mode Soap, live now

Sends: 1 hour after they view a product page
To: People we recognize who viewed a product, even if they added to cart, but did not checkout or buy
Subject: Don’t Just Browse. Upgrade Your Clean.
Preview: Your skin would thank you

NewLight · needs your call

Sends: 1 hour after they view a product page (unchanged)
To: Same people, minus anyone who added to cart or is getting cart or checkout reminders (proposed)
Subject: You were checking out {product_name}.
Preview: {product_name} comes with our 60-Day Money Back Guarantee.

Winback series

3 emails over 25 days, starting 75 days after an order

Starts when: Any order, first or repeat, starts the flow for that customer, and the first email waits 75 days.
Left out: Anyone who orders again drops out before the next email; today nobody else is kept out, while the new version also skips active subscribers, recent buyers and known gifts.

WB1

Try another scent

Ready to load into Klaviyo as a draft.

New version skips active subscribers, recent buyers and gifts; the live one emails them too.

OldBeast Mode Soap, live now

Sends: Day 75 after their order, at noon New York time.
To: Anyone who ordered and has not ordered again since. Subscribers and gift buyers are not skipped.
Subject: Ready for real soap again?
Preview: Your skin misses Beast Mode

NewDesigned · ready

Sends: Day 75 after their order. 75 days is an estimate; send hour not set yet.
To: Past buyers who have not ordered again. Skips active subscribers, recent buyers and known gift orders.
Subject
Preview

WB2

Return offer

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: Day 90, 15 days after email 1, at 9am New York time.
To: Same people as email 1, only if they still have not ordered.
Subject: Don’t settle for weak soap
Preview: Real clean. Real results. Real customer perks.

NewDesigned · needs your call

Sends: Day 90, 15 days after email 1. Send hour not set yet.
To: Same people as email 1, only if they still have not ordered.
Subject: Ready for more {product_name}?
Preview: To say thanks, code COMEBACK15 takes 15% off your next one-time order.

WB3

Offer restated, no pressure

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New version only sends if a real return offer exists; none is set up yet.

OldBeast Mode Soap, live now

Sends: Day 100, 10 days after email 2, at 10:15am their own time.
To: Same people as email 2, only if they still have not ordered.
Subject: This is your Last chance to go Beast Mode
Preview: Don’t let it slip.

NewLight · needs your call

Sends: Day 100, 10 days after email 2. Send hour not set yet.
To: Same people as email 2, and only while email 2's return offer is still valid.
Subject: {% if event.extra.line_items|length > 1 %}Ready to reorder your Remainder favorites?{% elif event.extra.line_items.0.product.title or event.extra.line_items.0.title %}Ready to reorder {product}?{% else %}Ready to order again?{% endif %}
Preview: As a thank you, we're giving you 15% off your next one-time order with code COMEBACK15.

Subscription onboarding

3 emails over about 9 to 13 days

Starts when: Starts the moment someone begins a new subscription in Skio, for any product.
Left out: Anyone without an active subscription when they start never gets it; cancelling partway may drop them (check in Klaviyo).

You're subscribed

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: Right away, the moment the subscription starts.
To: Every new subscriber with an active subscription. No extra rule on this email.
Subject: Full Beast Mode Unlocked 🧼💪
Preview: You've unlocked a better skin barrier

NewLight · needs your call

Sends: Right away, the moment the subscription starts.
To: Same as today: every new subscriber with an active subscription.
Subject: Your Remainder subscription is set up
Preview: You can change when your first box ships from your account.

Getting to know your products

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New version adds a planned rule so subscribers do not also get the new order email.

OldBeast Mode Soap, live now

Sends: Day 1 to 3: sends once an order ships, or on day 3 regardless.
To: Every new subscriber still active. The shipping check only delays it, never skips anyone.
Subject: Beast Mode Soap is on the way 🧼💨
Preview: Here’s what to expect, how to unleash it, and why this bar hits different.

NewPlain text · needs your call

Sends: Same as today: day 1 to 3, sooner if the order ships.
To: Active new subscribers; a planned rule stops overlap with the new order email. Not built yet.
Subject: How to make your box last until the next one
Preview: Three small habits help your tallow soap last until your next box arrives.

Make the next order fit

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Timing changes from a fixed day to after confirmed delivery, and unconfirmed deliveries get nothing.

OldBeast Mode Soap, live now

Sends: About day 9 to 13 (8 to 10 days after email 2), delivered or not.
To: Every subscriber still active, split between two subject line test versions. Delivery check never skips anyone.
Subject: Clean skin. Real impact. 🌿
Preview: How your routine helps others and how to go bigger with your next box.

NewPlain text · needs your call

Sends: 5 days after delivery is confirmed; never sends if delivery is not confirmed. Not built yet.
To: Active subscribers whose delivery is confirmed. One version; what happens to the old test is undecided.
Subject: You can change when your next box ships
Preview: One bar lasts about four weeks, so move your next box earlier or later to match.

Subscription conversion series

3 emails over about 60 days

Starts when: Any order that leaves the buyer with two or more lifetime orders starts it, so second-time and later buyers.
Left out: First-time buyers never get in; in the live flow subscribers can still enter and are only skipped email by email, never removed.

Subscription invitation

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New version removes people once they subscribe; today nothing pulls them out mid-series.

OldBeast Mode Soap, live now

Sends: Day 15 after their qualifying order
To: Repeat buyers (2+ orders), only if they have no active subscription that day
Subject: Stop Running Out of Your Favorite Soap 👀
Preview: Smell Like Confidence. Every. Single. Day.🔥

NewLight · needs your call

Sends: Day 15 after their qualifying order, same as today
To: Verified repeat buyers with no subscription; they leave the series the moment they subscribe
Subject: An easier way to reorder
Preview: Subscribe and you'll never run out, with 15% off every box.

First subscription order terms

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Offer not set: old email says 15% and 5%, older creative 10%; Remainder offer undecided.

OldBeast Mode Soap, live now

Sends: Day 30, 15 days after email 1
To: Same repeat buyers, only if still no active subscription that day
Subject: You’re Built Different. Upgrade Your Routine.
Preview: Because ordinary routines don’t cut it, {{ first_name }}. Level up and save 5%.

NewLight · needs your call

Sends: Day 30, 15 days after email 1, same as today
To: Repeat buyers who still have not subscribed
Subject: Our subscription never locks you in
Preview: Skip, change or cancel any box from your account. Subscribers save 15% on every box.

What goes in the soap

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Must be coordinated with the lapsed buyer emails; how, and which one yields, is not decided.

OldBeast Mode Soap, live now

Sends: Day 60, 30 days after email 2; series ends here
To: Same repeat buyers, only if still no active subscription that day
Subject: What’s Really in Your Soap? ⚠️
Preview: Healthy skin starts with better ingredients, {{ first_name }}.

NewDesigned · needs your call

Sends: Day 60, 30 days after email 2; coordination with lapsed buyer emails not set yet
To: Repeat buyers who still have not subscribed; must be coordinated with the lapsed buyer series
Subject: Why one customer switched to a subscription
Preview: As a thank you, subscribers save 15% on every order, with no code needed.

Subscription renewal reminder series

1 email per renewal; a second one a day later on the second and third renewals

Starts when: Starts when the subscription app sends an active, non-prepaid subscriber the reminder that their next charge is coming up.
Left out: Prepaid and inactive subscriptions never enter, and anyone who cancels after entering is dropped.

Next order billing reminder

Nothing for you here. We still have setup to do before it can go into Klaviyo.

OldBeast Mode Soap, live now

Sends: Right away, when the renewal reminder goes out. Days before the charge is a subscription app setting.
To: Every active subscriber who does not prepay and has not cancelled.
Subject: Running low yet?
Preview: If not, you can adjust anytime {{ first_name|title|default:' ' }}.

NewLight · needs your call

Sends: Same: right away, when the renewal reminder goes out.
To: Same people: active subscribers who do not prepay and have not cancelled.
Subject: Your next Remainder box is almost ready
Preview: Skip it, swap it or move it before your bill date.

Feedback: one thing to change

Nothing for you here. We still have setup to do before it can go into Klaviyo.

New version adds a check that they actually got and used the product.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their second renewal, only if the reminder said exactly 7 days to go.
Subject: Help us make Beast Mode even better 🧼🐾
Preview: Take a 1-minute to share your thoughts.

NewPlain text · needs your call

Sends: Same slot as today, a day after the reminder; may move if too close. Not final.
To: Subscribers on their second renewal, only once we confirm they received and used the product.
Subject: How is your subscription going?
Preview: Tell us if each box lasts until the next one arrives.

COM

Community push, now scent question

Nothing for you here. We still have setup to do before it can go into Klaviyo.

The automatic third renewal email stops; the new one is on hold with no audience set.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their third renewal, reminder said 7 days, still subscribed at send time.
Subject: Join the Beast Mode community 🧼🔥
Preview: Follow us for behind-the-scenes drops, challenges, and exclusive content.

NewPlain text · needs your call

Sends: Not set yet. Only when a scent decision is pending, away from billing; may leave this flow.
To: Not decided yet. Held until a real scent decision is pending and someone reads replies.
Subject: What scent do you want to see from us?
Preview: Reply and tell us. We want to hear from you.

Renewal milestone

1 email, 1 day after the renewal

Starts when: An active subscription that is not prepaid renews; only the renewal Skio counts as cycle 2 gets an email.
Left out: Prepaid subscriptions, renewals not marked active, and anyone who cancels before it sends never get it; every other renewal gets nothing.

Subscription renewed thank-you

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Nobody has confirmed whether cycle 2 is their 2nd or 3rd order; may duplicate the renewal receipt.

OldBeast Mode Soap, live now

Sends: 1 day after that renewal, their time zone.
To: Active, not prepaid subscribers on the renewal Skio counts as cycle 2; skipped if they have cancelled.
Subject: Real results build over time 🧼💪
Preview: Why sticking with tallow soap keeps your skin stronger, smoother, and hydrated.

NewLight · needs your call

Sends: 1 day after that renewal, same as today.
To: Same people: active, not prepaid subscribers on Skio's cycle 2 renewal; skipped if cancelled. Cycle 2 meaning unconfirmed.
Subject: Thank you for staying with Remainder
Preview: Next time, try a tallow soap scent you haven't had yet.

Proposed additions (not built)

6 emails across 3 small flows, none built

Starts when: Nothing starts these today; if built, three triggers: order delivered, gift order delivered, or a free gift confirmed in a subscriber's next order.
Left out: Nobody gets any today; if built, gift buyers never get the habit emails, and gift notices go only when a real gift is in the order.

Bar care between washes

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency only planned this (day 7, or day 10 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewPlain text · needs your call

Sends: 7 days after delivery; later for slow users only if reliable usage data exists
To: People who got soap for themselves; not gift buyers, not anyone already sent care tips
Subject: Making your tallow soap last
Preview: A bar lasts about four weeks. Here are two quick habits that help it dry between showers.

Two-week honest check-in

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency only planned this (day 14, or day 20 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewPlain text · needs your call

Sends: 14 days after delivery; slower variant only with reliable usage data
To: People with any delivered order, not gifts; spaced from feedback and review asks, gap not set
Subject: How is your Remainder order going?
Preview: Just reply with one line on how it's going.

Draining soap holder

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency only planned this (day 23 to 25, or day 30 for slow users); blocked, no holder in the catalog.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: 25 days after delivery; how it merges with the first-purchase care email is not set
To: Soap users without a holder; cannot send until a holder product exists
Subject: Time for your next bar
Preview: Reorder the scent you picked before your tallow soap runs out.

Gift buyer thank-you

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency planned day 20 but never said from order or delivery; never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewDesigned · needs your call

Sends: 20 days after the gift is confirmed delivered
To: People whose order was marked as a gift; no such marker exists yet
Subject: Thank you for sending a Remainder gift
Preview: Want a bar of your own? Orders over $50 ship free.

GIFT1

Free gift in next order

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency planned it before the 3rd order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: Before that order ships, only once the gift is confirmed
To: Subscribers with a free gift actually added to their next order; no gift program exists yet
Subject: A free gift is in your next box
Preview: As a thank you for staying subscribed, it ships with your next order.

GIFT2

Second surprise gift

Nothing for you here. We still have setup to do before it can go into Klaviyo.

Agency planned it before the 5th order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: Before that later order ships, only once the gift is confirmed
To: Subscribers with a second, separately confirmed free gift in a later order
Subject: Your next box has a free {% if event.extra.gift_title %}{{ event.extra.gift_title }}{% else %}gift from us{% endif %}
Preview: A thank you from us for being a subscriber.