Remainder Email Flows

Welcome series

4 emails over 6 days

Starts when: Starts when someone joins the main email list and does not have an active subscription.
Left out: Active subscribers never get it, anyone who starts a subscription partway through stops, and under the new plan buyers stop once they order.

Welcome + 10% code

Ready to load into Klaviyo as a draft.

Old gave 15%, 10% or 20%, and 20% went to anyone untagged; new 10% code not created yet

OldBeast Mode Soap, live now

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; 15%, 10% or 20% code depending on signup form
Subject: Welcome to Beast Mode Soap (followed by a flexed-arm emoji)
Preview: Soap That Works Harder

NewDesigned · ready

Sends: Right away, the moment they join the list
To: New subscribers who have not ordered yet; one version, 10% code for everyone
Subject: Your first order is 10% off
Preview: Use code FIRSTCLEAN on any of our four tallow soap bars, made in New York.

How the soap is made

Needs your call: Confirm a reply-to inbox someone reads (the letter asks readers to reply); confirm Eco-Soap Bank logo and photo usage rights and that showing their mark is OK without a formal partnership before the ecosoap panel (logo + their photo) comes back

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 1, at 11am their time
To: Everyone in the series, even people who already bought
Subject: What Makes Our Soap Work & Why You'll Feel It
Preview: The science behind tallow.

NewLight · needs your call

Sends: Day 1, at 11am their time
To: Everyone still in the series; buyers drop out once they order
Subject: What goes into a Remainder bar
Preview: Each bar is made in New York from grass-fed beef tallow. FIRSTCLEAN still takes 10% off.

Pick your scent

Needs your call: Klaviyo welcome exit-on-order not built; variant titles still old BMS names until cutover; shop module lacks eyebrow field (benchmark 'If you like it bright / woodsy / cool / simple' eyebrows); Brent to confirm the four aroma lines against the bars.

Buyers get this today; the new plan stops the series as soon as they buy

OldBeast Mode Soap, live now

Sends: Day 3, at 9am their time
To: Everyone still in the series, even people who already bought
Subject: You're Part of Something Bigger
Preview: Science, simplicity, and a community that cares.

NewDesigned · needs your call

Sends: Day 3, at 9am their time
To: Everyone still in the series; buyers drop out once they order
Subject: Which bar is yours?
Preview: Our four tallow soap bars range from fresh-cut lemon to no scent at all.

Reminder: your 10% code

Needs your call: Flow exit on order not built in Klaviyo, so buyers would still get this FIRSTCLEAN reminder; confirm the live refund policy covers opened or used bars before send; confirm a reply-to inbox someone reads (the letter asks readers to reply)

New plan does not set this email's timing; today's Day 6 timing is assumed

OldBeast Mode Soap, live now

Sends: Day 6, at 9:30am their time
To: Only people who still have not ordered; 15%, 10% or 20% version by signup form
Subject: The Standard Has Changed
Preview: What You Put On Your Skin Matters

NewPlain text · needs your call

Sends: Timing not set yet; assumed Day 6, at 9:30am their time, as today
To: Only people who still have not ordered; same 10% code as email 1
Subject: Your 10% off is still here
Preview: Use code FIRSTCLEAN for 10% off your first order of our tallow soap.

First purchase thank-you series

3 emails over about 25 days

Starts when: Any order starts it, and a day later only people with exactly one order ever get these emails.
Left out: Nobody is blocked at the start; repeat buyers get the returning-customer emails instead, and subscription renewal orders are not filtered out.

Thank-you from Brent

Needs your call: Flow order: set the Klaviyo waits to N1 (day 1) > N3 (2 to 3 days after delivery) > N2 (10 to 14 days after delivery); confirm the refund policy page is final, the reply-to mailbox is monitored, and the footer legal entity and address

OldBeast Mode Soap, live now

Sends: 1 day after the order, at 9am their time
To: First-time buyers only (exactly one order, counted a day later). Subscription orders are not filtered out.
Subject: You're Officially Beast Mode
Preview: Thanks for your order, let's connect and learn more.

NewPlain text · needs your call

Sends: 1 day after their first order, same as now
To: First-time buyers, whatever they bought. Who counts as first-time still needs checking.
Subject: Thanks for your first order
Preview: Your tracking link comes by email the day your Remainder soap ships.

Honest review ask

Needs your call: Review link: Remainder's review platform and URL are not set (Loox is on the BMS store). Brent picks the platform; the stars need a URL that opens the form at the tapped rating. Reply-to: the P.S. invites replies, so ready stays false until the reply-to mailbox is confirmed as staffed (else cut the P.S.)

Moves from a fixed Day 11 to after delivery; unknown if Klaviyo gets delivery info yet.

OldBeast Mode Soap, live now

Sends: About Day 11 (10 days after email 1), at 10am their time
To: Everyone who got email 1. No check for delivery or an open support problem.
Subject: Tell Us What You Think
Preview: Help Build the Beast Mode Standard

NewLight · needs your call

Sends: 10 days after delivery is confirmed. The delivery check is not built yet.
To: First-time buyers once delivery is confirmed. Skipped if they have an open support or delivery problem.
Subject: How is your Remainder soap working for you?
Preview: A few honest lines help the next person find their scent.

Getting started guide

Needs your call: Timing: the delivery-based trigger (2 to 3 days after delivery, before N2) is not built, so with today's waits N3 lands around Day 25, where 'recently' reads wrong and bar-life tips arrive when the bar is nearly gone; ship only once the trigger exists or the wait is delivery plus 2 to 3 days. Also confirm the reply-to mailbox before the flow goes live

OldBeast Mode Soap, live now

Sends: About Day 25 (14 days after email 2), at 9:30am their time
To: Everyone who got email 2. No extra condition.
Subject: Why Grass-Fed Tallow Outlasts Everything
Preview: Let's talk what your skin actually needs.

NewPlain text · needs your call

Sends: Timing not set yet. With the current waits it still lands around Day 25.
To: First-time buyers. Soap-care section only for soap buyers. May be skipped if another flow covered this.
Subject: How to get the most from your bar
Preview: A bar lasts about four weeks, and three simple habits get the most out of it.

Repeat purchase thank-you

3 emails over about 25 days

Starts when: Every order starts it; one day later, anyone with more than one order ever goes down this branch.
Left out: First-time buyers go to the new-customer series instead; nobody else is kept out, subscribers included.

Welcome back thank-you

Needs your call: footer entity/address unconfirmed; asset_base unset; scent links resolve to BMS names until domain cutover

Old greeted subscription renewals as fresh purchases; new skips them.

OldBeast Mode Soap, live now

Sends: Day 1 after the order, held until 9am their time.
To: Anyone with more than one order ever, subscribers included if renewals count as orders.
Subject: Thanks for Choosing Beast Mode Again
Preview: Grass-fed tallow, built tough. Just like you.

NewLight · needs your call

Sends: Day 1 after the order; send hour not set yet.
To: Returning buyers; skipped when their subscription thank-you email already covers that order.
Subject: Thanks for ordering again
Preview: Your tallow soap bars are being packed now, and there are four scents to try next time.

Next-order thank-you offer

Needs your call: Brent sets the repeat-buyer thank-you offer: amount (15% is a sample), the real code (THANKS15 is a sample), one-time orders only or subscriptions too, one use per customer, any minimum, and whether it has an end date. Or he cuts R2 and the flow runs R1 then R3.

Subscribers no longer get it, and it may not send at all without a real offer.

OldBeast Mode Soap, live now

Sends: About day 11: 10 days after email 1, at 10am their time.
To: Same returning buyers, subscribers included, so renewing subscribers were offered 15% off an order already coming.
Subject: 15% Off Your Next Beast Mode Order
Preview: Consider this a thank-you from the tribe.

NewPlain text · needs your call

Sends: About day 11, 10 days after email 1; send hour not set yet.
To: Returning buyers without a subscription who qualify; offer rules not written; dropped if no real offer.
Subject: A thank-you for ordering again
Preview: Take 15% off your next order of our tallow soap with code THANKS15.

Review request

Needs your call: Brent: (1) pick the review destination (a Loox review request link or a Remainder review page); the six star links and the button point to a stand-in URL that may 404 until then. (2) The flow must filter to repeat buyers (Placed Order count is at least 2 over all time); the opening line says the reader has ordered more than once, so without that filter it is false for a first-time buyer. (3) Confirm the reply-to mailbox is monitored; the closing line asks people with an order problem to reply.

Moves from a fixed day 25 to after delivery; the wait is still undecided.

OldBeast Mode Soap, live now

Sends: About day 25: 14 days after email 2, 9am their time, no delivery check.
To: Same returning buyers, subscribers included; last email in the flow.
Subject: Tell Us What You Think, Your Review Matters!
Preview: Help build the Beast Mode standard

NewLight · needs your call

Sends: After delivery plus time to use it; exact number of days not set yet.
To: Returning buyers with a confirmed delivery; one review ask per order, never asked twice.
Subject: Would you review your soap?
Preview: Tap a star for the bar you ordered. A line or two is plenty.

Cart recovery

3 emails over about 4 days

Starts when: Starts when anyone adds a product to their cart on the store.
Left out: Anyone who starts checkout or places an order after adding to cart drops out before the next email.

Cart reminder

Needs your call: Brent confirms the footer for Remainder: legal entity (Mellymamaco LLC or Remainder) and mailing address (the Sheridan, WY package default sits under a 'Made in New York' panel). Also verify the cart link against a real Added to Cart event and set asset_base before pasting out/C1.klaviyo.html.

OldBeast Mode Soap, live now

Sends: 4 hours after they add to cart.
To: Everyone who added to cart and has not started checkout or ordered since.
Subject: You Left Something Beastly Behind
Preview: Join the real clean movement

NewDesigned · needs your call

Sends: 4 hours after they add to cart, unchanged.
To: Same: people who added to cart and have not started checkout or ordered since.
Subject: We saved your cart
Preview: Your tallow soap is one step away, with free shipping on orders over $50.

Cart reminder + offer

Needs your call: Brent must decide the cart offer: whether there is one at all, its value (sample 10%), the code name (sample CART10), and its terms (sample: one use per customer, one-time purchases only, no minimum, no end date, does not stack with FIRSTCLEAN). The code must exist in Shopify before C2 can send.

Keeping the 10am hold is assumed from the sheet, not confirmed.

OldBeast Mode Soap, live now

Sends: 1 day after email 1, held until 10am their time.
To: Same people, still no checkout started and no order since adding to cart.
Subject: Claim What’s Yours
Preview: Hydration that lasts. Soap built tough. Don’t wait.

NewDesigned · needs your call

Sends: After email 1; likely 1 day later at 10am their time, not confirmed.
To: Same people, still no checkout started and no order. Offer code not set yet.
Subject: Still thinking it over?
Preview: As a thank you for stopping by, code CART10 takes 10% off the bars in your cart.

Last cart look + offer

Needs your call: Brent must decide the cart offer C3 repeats (value, code name and terms, sample 10% / CART10, same as C2). The live flow's C3 split is wired backwards (it reaches recent buyers only) and must be flipped to non-buyers before C3 can send. The footer legal entity and address (Mellymamaco LLC, Sheridan, WY package default) are not confirmed for Remainder.

Today email 3 reaches recent buyers only; the new version flips it to non-buyers.

OldBeast Mode Soap, live now

Sends: 2 days after email 2, about 3 to 4 days after adding to cart.
To: Only people who ordered in the days before adding to cart. Non-buyers skipped (wired backwards).
Subject: Your Skin Deserves Better
Preview: Real soap. Real skin benefits. Real savings.

NewDesigned · needs your call

Sends: After email 2, only while email 2's offer is valid; wait time not set yet.
To: Only people who still have not bought. Needs the backwards check fixed; not done yet.
Subject: One last look at your cart
Preview: Code CART10 takes 10% off the bars in your cart, and customers tell you how each scent feels.

Browse recovery

1 email, 1 hour after the product view

Starts when: Starts when someone we already have an email address for looks at a product page on the store.
Left out: Anyone who starts a checkout or places an order before the email goes, or already got it in the last 30 days.

Viewed product ingredient list

Needs your call: Brent confirms the footer: legal entity (Mellymamaco LLC or just Remainder) and whether the Sheridan, WY address stays. Confirm a read reply-to inbox (the email asks for replies). Set asset_base (CDN or Klaviyo image URL) before pasting out/B1.klaviyo.html.

Old email stacked on cart reminders for people who added to cart; the new plan stops that.

OldBeast Mode Soap, live now

Sends: 1 hour after they view a product page
To: People we recognize who viewed a product, even if they added to cart, but did not checkout or buy
Subject: Don’t Just Browse. Upgrade Your Clean.
Preview: Your skin would thank you

NewLight · needs your call

Sends: 1 hour after they view a product page (unchanged)
To: Same people, minus anyone who added to cart or is getting cart or checkout reminders (proposed)
Subject: Have a question about our soap?
Preview: Just reply to this email and our team will answer anything about our tallow soap.

Winback series

3 emails over 25 days, starting 75 days after an order

Starts when: Any order, first or repeat, starts the flow for that customer, and the first email waits 75 days.
Left out: Anyone who orders again drops out before the next email; today nobody else is kept out, while the new version also skips active subscribers, recent buyers and known gifts.

WB1

Try another scent

Needs your call: Brand switch parked (09-03 memo). Ship only after useremainder.com stops redirecting, tallow-soap variants are renamed, and Remainder cartons ship. Rename reason and refund coverage need Brent's confirmation. Footer CAN-SPAM entity and address unconfirmed (prints the build.py default). The letter asks readers to reply, so reply-to must point at an inbox someone reads.

New version skips active subscribers, recent buyers and gifts; the live one emails them too.

OldBeast Mode Soap, live now

Sends: Day 75 after their order, at noon New York time.
To: Anyone who ordered and has not ordered again since. Subscribers and gift buyers are not skipped.
Subject: Ready for real soap again?
Preview: Your skin misses Beast Mode

NewLight · needs your call

Sends: Day 75 after their order. 75 days is an estimate; send hour not set yet.
To: Past buyers who have not ordered again. Skips active subscribers, recent buyers and known gift orders.
Subject: Your Beast Mode Soap has a new name
Preview: The tallow soap you ordered hasn't changed, only the name on the box.

WB2

Return offer

Needs your call: Brent must decide the winback return offer: the code name, the saving (sample 15%), what it applies to (sample: one-time purchases, one use per customer) and any end date. No code exists in Shopify yet.

OldBeast Mode Soap, live now

Sends: Day 90, 15 days after email 1, at 9am New York time.
To: Same people as email 1, only if they still have not ordered.
Subject: Don’t settle for weak soap
Preview: Real clean. Real results. Real customer perks.

NewDesigned · needs your call

Sends: Day 90, 15 days after email 1. Send hour not set yet.
To: Same people as email 1, only if they still have not ordered.
Subject: 15% off your next order
Preview: Beast Mode Soap is now Remainder, and code COMEBACK15 takes 15% off your next order.

WB3

Offer restated, no pressure

Needs your call: Depends on WB2's undecided return offer (code, saving, eligibility, end date); WB3 only sends while that offer exists.

New version only sends if a real return offer exists; none is set up yet.

OldBeast Mode Soap, live now

Sends: Day 100, 10 days after email 2, at 10:15am their own time.
To: Same people as email 2, only if they still have not ordered.
Subject: This is your Last chance to go Beast Mode
Preview: Don’t let it slip.

NewPlain text · needs your call

Sends: Day 100, 10 days after email 2. Send hour not set yet.
To: Same people as email 2, and only while email 2's return offer is still valid.
Subject: Your last bar is probably used up by now
Preview: Your code COMEBACK15 still takes 15% off a one-time order of our tallow soap.

Subscription onboarding

3 emails over about 9 to 13 days

Starts when: Starts the moment someone begins a new subscription in Skio, for any product.
Left out: Anyone without an active subscription when they start never gets it; cancelling partway may drop them (check in Klaviyo).

You're subscribed

Needs your call: Read the Skio subscription-created event in Klaviyo (item list, interval and next order date keys) and confirm the Remainder portal URL plus which controls it actually exposes (skip, swap scent, change date); until then the plan rows and the 'You can change it' line are samples and that line must be cut to the live controls

OldBeast Mode Soap, live now

Sends: Right away, the moment the subscription starts.
To: Every new subscriber with an active subscription. No extra rule on this email.
Subject: Full Beast Mode Unlocked 🧼💪
Preview: You've unlocked a better skin barrier

NewLight · needs your call

Sends: Right away, the moment the subscription starts.
To: Same as today: every new subscriber with an active subscription.
Subject: Your Remainder subscription is set up
Preview: Your first box of tallow soap ships soon, and every box after it comes on the schedule you picked.

Getting to know your products

Needs your call: Confirm the reply-to inbox is monitored, that /collections/all resolves on the Remainder domain, and the footer legal entity/address.

New version adds a planned rule so subscribers do not also get the new order email.

OldBeast Mode Soap, live now

Sends: Day 1 to 3: sends once an order ships, or on day 3 regardless.
To: Every new subscriber still active. The shipping check only delays it, never skips anyone.
Subject: Beast Mode Soap is on the way 🧼💨
Preview: Here’s what to expect, how to unleash it, and why this bar hits different.

NewPlain text · needs your call

Sends: Same as today: day 1 to 3, sooner if the order ships.
To: Active new subscribers; a planned rule stops overlap with the new order email. Not built yet.
Subject: How to make each bar last longer
Preview: Three easy habits keep your tallow bars firm, so every bar lasts until your next box.

Make the next order fit

Needs your call: Two things before this can send: (1) the Remainder Skio portal URL and which controls it exposes (skip, move the date, change the count, swap a scent), since the two fix cards and the swap links name those controls; (2) the send trigger: a delivery-confirmed event is not built, so either build it or have Brent OK sending a set number of days after the first box ships; (3) confirm someone reads and answers replies to Remainder automated emails, since the letter invites a reply (cut that line if no one does)

Timing changes from a fixed day to after confirmed delivery, and unconfirmed deliveries get nothing.

OldBeast Mode Soap, live now

Sends: About day 9 to 13 (8 to 10 days after email 2), delivered or not.
To: Every subscriber still active, split between two subject line test versions. Delivery check never skips anyone.
Subject: Clean skin. Real impact. 🌿
Preview: How your routine helps others and how to go bigger with your next box.

NewPlain text · needs your call

Sends: 5 days after delivery is confirmed; never sends if delivery is not confirmed. Not built yet.
To: Active subscribers whose delivery is confirmed. One version; what happens to the old test is undecided.
Subject: You can change when your next box ships
Preview: A bar lasts about four weeks, so you can move your next box earlier or later to match how fast you use it.

Subscription conversion series

3 emails over about 60 days

Starts when: Any order that leaves the buyer with two or more lifetime orders starts it, so second-time and later buyers.
Left out: First-time buyers never get in; in the live flow subscribers can still enter and are only skipped email by email, never removed.

Subscription invitation

Needs your call: Subscription offer for Remainder (discount size, first-order vs ongoing, any free gift) is not decided; the 15% shown is a sample. Also confirm the Skio intervals ('every 1, 2 or 3 months' is a sample) and each portal control named in the email: skip a box, swap scents, cancel. Swap scents is the least likely to be switched on; drop it from the third check line if Skio does not offer it

New version removes people once they subscribe; today nothing pulls them out mid-series.

OldBeast Mode Soap, live now

Sends: Day 15 after their qualifying order
To: Repeat buyers (2+ orders), only if they have no active subscription that day
Subject: Stop Running Out of Your Favorite Soap 👀
Preview: Smell Like Confidence. Every. Single. Day.🔥

NewLight · needs your call

Sends: Day 15 after their qualifying order, same as today
To: Verified repeat buyers with no subscription; they leave the series the moment they subscribe
Subject: Your soap, on the schedule you choose
Preview: Subscribe to our tallow soap and get 15% off every order, in the scents and timing you choose.

First subscription order terms

Needs your call: Subscription offer for Remainder (discount size, first-order vs ongoing, any free gift) is not decided; the 15% shown is a sample. Also confirm intervals and which controls the Skio portal exposes

Offer not set: old email says 15% and 5%, older creative 10%; Remainder offer undecided.

OldBeast Mode Soap, live now

Sends: Day 30, 15 days after email 1
To: Same repeat buyers, only if still no active subscription that day
Subject: You’re Built Different. Upgrade Your Routine.
Preview: Because ordinary routines don’t cut it, {{ first_name }}. Level up and save 5%.

NewPlain text · needs your call

Sends: Day 30, 15 days after email 1, same as today
To: Repeat buyers who still have not subscribed
Subject: Our soap subscription never locks you in
Preview: You can skip a box, swap a scent or cancel from your account.

What goes in the soap

Must be coordinated with the lapsed buyer emails; how, and which one yields, is not decided.

OldBeast Mode Soap, live now

Sends: Day 60, 30 days after email 2; series ends here
To: Same repeat buyers, only if still no active subscription that day
Subject: What’s Really in Your Soap? ⚠️
Preview: Healthy skin starts with better ingredients, {{ first_name }}.

NewPlain text · needs your call

Sends: Day 60, 30 days after email 2; coordination with lapsed buyer emails not set yet
To: Repeat buyers who still have not subscribed; must be coordinated with the lapsed buyer series
Subject: Never run out of soap again
Preview: Subscribe and save 15% on every order, with your next bar arriving before the last one runs out.

Subscription renewal reminder series

1 email per renewal; a second one a day later on the second and third renewals

Starts when: Starts when the subscription app sends an active, non-prepaid subscriber the reminder that their next charge is coming up.
Left out: Prepaid and inactive subscriptions never enter, and anyone who cancels after entering is dropped.

Next order billing reminder

Needs your call: Read the Skio billing-reminder event in Klaviyo (line item list, next billing date, interval and total keys) and confirm the Remainder Skio portal URL plus which controls it exposes (skip, swap scent, change timing); until then the box rows, date, total and control links are samples, and any control the portal does not offer is cut from the letter; and confirm someone reads replies to the Remainder sender address (the letter invites a reply) before this sends

OldBeast Mode Soap, live now

Sends: Right away, when the renewal reminder goes out. Days before the charge is a subscription app setting.
To: Every active subscriber who does not prepay and has not cancelled.
Subject: Running low yet?
Preview: If not, you can adjust anytime {{ first_name|title|default:' ' }}.

NewLight · needs your call

Sends: Same: right away, when the renewal reminder goes out.
To: Same people: active subscribers who do not prepay and have not cancelled.
Subject: Your next box bills on October 18
Preview: If your tallow soap box still looks right, you don't need to do anything.

Feedback: one thing to change

Needs your call: Brent confirms a reply-to mailbox someone reads and who answers the replies (the email asks for a reply); decides whether FB stays in pre-renewal or merges with H2 into one check-in (audit 10-02); plus the shared footer question (copyright 'Remainder' only? is the Sheridan, WY address right?), decided once for all emails

New version adds a check that they actually got and used the product.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their second renewal, only if the reminder said exactly 7 days to go.
Subject: Help us make Beast Mode even better 🧼🐾
Preview: Take a 1-minute to share your thoughts.

NewPlain text · needs your call

Sends: Same slot as today, a day after the reminder; may move if too close. Not final.
To: Subscribers on their second renewal, only once we confirm they received and used the product.
Subject: How is your subscription going?
Preview: Two boxes of tallow soap in, a one-line reply tells us if the scents and schedule fit.

COM

Community push, now scent question

Needs your call: Brent confirms a scent decision is genuinely open and whether Bergamot Tangerine is already slotted as the next launch (copy now says 'add to the range', true either way; if nothing is slotted it may go back to 'make next'), approves the two directions, sets audience and send date, the /pages/next-scent thank-you page is built (vote links point there with utm_content vote-floral / vote-herbal), a monitored reply-to inbox is confirmed for the free-form reply line, and Remainder's real physical mailing address replaces the Sheridan, WY package default in the footer

The automatic third renewal email stops; the new one is on hold with no audience set.

OldBeast Mode Soap, live now

Sends: 1 day after the reminder email, so about 6 days before the charge.
To: Subscribers coming up on their third renewal, reminder said 7 days, still subscribed at send time.
Subject: Join the Beast Mode community 🧼🔥
Preview: Follow us for behind-the-scenes drops, challenges, and exclusive content.

NewPlain text · needs your call

Sends: Not set yet. Only when a scent decision is pending, away from billing; may leave this flow.
To: Not decided yet. Held until a real scent decision is pending and someone reads replies.
Subject: Which scent should we add to the range?
Preview: We're adding a scent to our tallow soap, and you get the first say.

Renewal milestone

1 email, 1 day after the renewal

Starts when: An active subscription that is not prepaid renews; only the renewal Skio counts as cycle 2 gets an email.
Left out: Prepaid subscriptions, renewals not marked active, and anyone who cancels before it sends never get it; every other renewal gets nothing.

Subscription renewed thank-you

Needs your call: Confirm the Remainder Skio portal URL and that subscribers can change the scent of a future box there; replace the /account stand-in with the real portal link (scent-change deep link if Skio has one). Also confirm what cycle 2 means (2nd or 3rd order) so the send timing is right.

Nobody has confirmed whether cycle 2 is their 2nd or 3rd order; may duplicate the renewal receipt.

OldBeast Mode Soap, live now

Sends: 1 day after that renewal, their time zone.
To: Active, not prepaid subscribers on the renewal Skio counts as cycle 2; skipped if they have cancelled.
Subject: Real results build over time 🧼💪
Preview: Why sticking with tallow soap keeps your skin stronger, smoother, and hydrated.

NewLight · needs your call

Sends: 1 day after that renewal, same as today.
To: Same people: active, not prepaid subscribers on Skio's cycle 2 renewal; skipped if cancelled. Cycle 2 meaning unconfirmed.
Subject: Thank you for staying with Remainder
Preview: Your subscription just renewed. Next time, try a tallow soap scent you haven't had yet.

Proposed additions (not built)

6 emails across 3 small flows, none built

Starts when: Nothing starts these today; if built, three triggers: order delivered, gift order delivered, or a free gift confirmed in a subscriber's next order.
Left out: Nobody gets any today; if built, gift buyers never get the habit emails, and gift notices go only when a real gift is in the order.

Bar care between washes

Needs your call: Four things before it can send: (1) a delivery-based trigger (7 days after delivery), which does not exist in Klaviyo today; (2) a confirmed reply-to inbox that someone reads, because the letter asks for a photo of the bar by reply; (3) the footer address (30 N Gould St #3705, Sheridan, WY 82801) is unconfirmed for Remainder, confirm with Brent; (4) the after-shower steps should move to the shared care block N3 and S2 also use, with whowhen.json deciding which of N3, S2 and H1 a buyer gets

Agency only planned this (day 7, or day 10 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewPlain text · needs your call

Sends: 7 days after delivery; later for slow users only if reliable usage data exists
To: People who got soap for themselves; not gift buyers, not anyone already sent care tips
Subject: What to expect from your soap bar
Preview: A bar of Remainder soap lasts about four weeks. This is what to expect along the way.

Two-week honest check-in

Needs your call: Confirm the monitored reply-to mailbox that replies to this email go to, and who reads them; replace the package-default footer address (30 N Gould St #3705, Sheridan, WY 82801) and legal entity with Remainder's confirmed mailing address (CAN-SPAM)

Agency only planned this (day 14, or day 20 for slow users); never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewPlain text · needs your call

Sends: 14 days after delivery; slower variant only with reliable usage data
To: People with any delivered order, not gifts; spaced from feedback and review asks, gap not set
Subject: A quick question about your soap
Preview: Two weeks in, we'd love your honest take. Just hit reply.

Draining soap holder

Needs your call: Brent decides H3's fate: the audit says cut it (no draining holder exists to sell, and its drain tip now lives in H1); this build repurposes the day-25 slot as a one-bar reorder nudge. Keep as built, or cut. If kept it needs: (1) a delivery-based trigger (about 25 days after delivery), which does not exist in Klaviyo today; (2) a flow filter: the first order contained exactly one soap bar, and no reorder or subscription since (a 2- or 3-bar buyer still has months left, so 'getting thin' would be false); (3) the 'Reorder [scent]' link built as a Klaviyo if/elif on the first line item, same as the photo band: 'Reorder Pine Cedarwood' -> https://www.useremainder.com/products/tallow-soap?variant=51210453877052, 'Reorder Unscented' -> ?variant=51210453778748, 'Reorder Lemon Litsea' -> ?variant=51210453844284, 'Reorder Eucalyptus Charcoal' -> ?variant=51210453811516, fallback 'Reorder your soap' -> the PDP. The letter link module takes one static label today, so the build shows the fallback

Agency only planned this (day 23 to 25, or day 30 for slow users); blocked, no holder in the catalog.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: 25 days after delivery; how it merges with the first-purchase care email is not set
To: Soap users without a holder; cannot send until a holder product exists
Subject: Time to order your next bar
Preview: A bar of Remainder soap lasts about four weeks, so order your next one before this one runs out.

Gift buyer thank-you

Needs your call: Needs a gift-order marker and a confirmed-delivery event in Klaviyo; the flow cannot trigger until both exist

Agency planned day 20 but never said from order or delivery; never built.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: 20 days after the gift is confirmed delivered
To: People whose order was marked as a gift; no such marker exists yet
Subject: Thanks for giving our soap as a gift
Preview: If you'd like a bar for yourself, our tallow soap comes in four scents.

GIFT1

Free gift in next order

Needs your call: No gift program exists: Brent decides whether subscribers get a free gift, which gift (sample: one Lemon Litsea bar), and what confirms it in a Skio order (the trigger). Also open: sender name for BMS-era subscribers (Remainder vs Beast Mode Soap by Remainder)

Agency planned it before the 3rd order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: Before that order ships, only once the gift is confirmed
To: Subscribers with a free gift actually added to their next order; no gift program exists yet
Subject: A free Lemon Litsea bar is in your next box
Preview: It's a full-size bar that ships with your usual bars, so there's nothing to do.

GIFT2

Second surprise gift

Needs your call: Brent decides whether GIFT2 exists at all (audit: merge into GIFT1 as one template driven by the gift event) and, if it stays, the second gift (sample: one Eucalyptus Charcoal bar) and its trigger. Also: a reply-to inbox someone reads (the letter invites replies; cut that line if none), and Brent confirms or drops the 'steam room' aroma line (the cleared fallback is in the letter now)

Agency planned it before the 5th order; new version never goes by renewal count.

OldNo agency email

Nothing sends here today. This email is new in Remainder.

NewLight · needs your call

Sends: Before that later order ships, only once the gift is confirmed
To: Subscribers with a second, separately confirmed free gift in a later order
Subject: Your next box has a free Eucalyptus Charcoal bar
Preview: It ships with your usual bars as our thank-you for staying subscribed.